L’Oréal initiated a display campaign to promote the Maybelline lip gloss line and inform users of an ongoing 20% discount on the dedicated landing page. Zenith, the agency of Loreal, chose rich media banners with an out-stream video that emphasizes the product’s benefits and its positive impact on mood. Below the video, an interactive Carousel allows users to scroll through the various products in the advertised line, providing a comprehensive view of the offerings.
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