Durex

Durex initiated a brand awareness campaign for their lubricant line, aiming to shape perceptions about enhancing sexual experiences. They introduced rich media creatives in various sizes, opting for the Cube Parallax component. This format separates the product from the background image on an applied layer, creating a depth effect as users hover. The banner presents a primary message, and swiping reveals additional product images and details about the featured lubricant.