As part of an advertising strategy, Madlan Walla launched a display campaign to enhance awareness and generate interest in recently released apartments on their marketplace. Madlan opted for the Cube format in rich media 300×250 banners, along with Interstitial size. This format was chosen to streamline the process of exploring the top deals currently available in the market and the logo was positioned on the top layer above the Cube, creating a visually striking depth effect.
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