Case Study - Somplo

Zewa

Denis L — Wed, 05 Nov 2025 09:41:41 +0000

How Essity Boosted Engagement with Somplo’s Videobox Swipe Format in Ukraine

Background

Zenith Ukraine partnered with Essity to promote its Zewa brand in a campaign that aimed to connect with digital-savvy consumers through innovative, high-impact creatives.

Challenge

The campaign needed to break through a saturated digital environment with a format that could tell a brand story and encourage active user interaction, while aligning with Zewa’s forward-thinking positioning.

Solution

Zenith and Essity chose Somplo’s Videobox Swipe format, which combines video storytelling with an intuitive swipe mechanic. This interactive unit allowed users to engage with multiple branded messages in a single creative flow.

300×600

300×250

Results

The campaign outperformed typical display formats:

Engagement was nearly 3x higher than the average for standard banners.
CTR exceeded typical benchmarks for CPG campaigns in the region.

This strong performance illustrates how innovative interactive video formats can elevate brand presence and connect meaningfully with modern audiences.

4x more

Engagement*

5x more

CTR*

*comparing with previous campaigns

300×600

300×250

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The post Zewa appeared first on Somplo.

Golden Rama

Denis L — Tue, 28 Oct 2025 12:43:41 +0000

Golden Rama’s Multi-Format Campaign Delivers 5x Higher CTR and Boosts Engagement Across Indonesia’s Travel Market

Background

Golden Rama is a renowned Indonesian travel agency offering dynamic holiday packages and corporate travel solutions since 1971.

Challenge

Facing intense competition in Indonesia’s travel market, Golden Rama sought a fresh, digital-first approach to stand out, capture attention, and engage audiences more effectively. The campaign aimed to inspire potential travelers through visually rich, interactive formats that could cut through the crowded advertising landscape and spark genuine interest in the brand’s travel offerings.

Solution

Moyo Tech developed a solution that matched Golden Rama’s initial campaign goals, choosing a mix of interactive card swipe, carousel, and depth card formats. These dynamic ad units encouraged users to actively explore travel offers through immersive storytelling and simple navigation.

The creative assets focused on strong visuals and clear calls-to-action. The combination of swipeable cards and rich carousel content allowed potential customers to discover multiple destinations and offers seamlessly, generating curiosity and excitement.

This multi-format strategy stood out in digital channels, helping shift user behavior from passive viewing to active engagement.

300×600

Results

The campaign delivered an impressive CTR approximately ×5 higher than typical static banners in the region, and an ETR about ×4 above average.

This strong performance highlighted the effectiveness of interactive formats in driving interest and engagement in Indonesia’s competitive digital landscape, increasing Golden Rama’s brand visibility and strengthening its connection with the audience.

4x more

Engagement*

5x more

CTR*

*comparing with previous campaigns

300×600 – Page 1

300×600 – Page 2

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The post Golden Rama appeared first on Somplo.

Bonduelle

Denis L — Thu, 07 Nov 2024 10:38:02 +0000

How Bonduelle Achieved Higher Engagement Using Somplo’s Carousel and Depth Card Formats

Background

Bonduelle is a global leader in plant-based foods, renowned for its commitment to offering high-quality, sustainably-sourced vegetables, with products available in over 100 countries.  

Driven by a mission to “inspire the transition toward plant-based food to contribute to people’s well-being,” Bonduelle continually seeks innovative ways to connect with consumers and promote its product offerings.

Challenge

Driven by its mission to “inspire the transition toward plant-based food to contribute to people’s well-being”, Bonduelle continually seeks innovative ways to connect with consumers and promote its diverse product offerings. The challenge was to create a campaign that not only increased brand visibility but also actively engaged consumers, encouraging them to incorporate Bonduelle products into their daily diets.

Solution

In collaboration with media agency GroupM, Bonduelle launched a dynamic rich media campaign to promote its popular line of canned vegetables. The campaign focused on:

Showcasing product versatility;
Increasing brand recognition;
Inspiring consumers to incorporate Bonduelle products into daily meals;

To achieve this, the campaign used Somplo’s interactive formats:

Carousel Format: A swipeable gallery showcasing multiple canned products in one ad.
Depth Card Format:
A 3D effect that made the creatives visually striking and more engaging.
Animated CTA Button: Encouraged users to explore product details, driving stronger interaction

300×600

300×300

300×250

160×600

480×300

Results

The campaign’s interactive features drove impressive results:

19x higher engagement with users actively exploring the Carousel.
3x higher CTR thanks to the animated CTA button capturing attention.

This rich media approach helped Bonduelle boost brand visibility, spark consumer interest, and achieve far stronger engagement than traditional ad formats — proving the power of Somplo’s creative.

19x more

Engagement*

3x more

CTR*

*comparing with previous campaigns

300×600

300×300

300×250

160×600

480×300

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CONTACT US

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The post Bonduelle appeared first on Somplo.

Toyota Land Cruiser

Denis L — Fri, 31 May 2024 09:49:45 +0000

How Toyota Achieved 10x More Engagement and 1.5x Higher CTR with Somplo

Background

Toyota Motor Corporation is one of the world’s leading car manufacturers, known for building reliable, high-quality vehicles. Among its most iconic models is the Land Cruiser—trusted for over 60 years for its durability and performance. With a strong legacy and global presence, Toyota continues to innovate while staying true to its core values.

Challenge

To support the launch of the new Land Cruiser, Toyota wanted to boost visibility and spark deeper engagement with potential buyers. The challenge was to create a campaign that not only highlighted the vehicle’s features but also delivered an interactive experience that matched the innovation and excitement behind the legendary model.

Solution

To bring this idea to life, Dentsu Ukraine partnered with Somplo to implement two interactive formats Carousel Cube and Hot Spot.

The Carousel Cube showcased three Land Cruiser 300 versions: Premium, Prestige, and Sport, allowing users to explore each model in a smooth, animated rotation.
The Hot Spot format complemented this experience, allowing users to click through different elements that highlighted the model’s design, comfort, and driving advantages.
Gesture Component: Enhanced user experience and drove action.

This combination created an engaging, visually rich journey that reflected Toyota’s refined aesthetics and innovative mindset.

Carousel 300×600

Hot Spots 300×600

Carousel 320×480

Hot Spots 320×480

Carousel 300×250

Hot Spots 300×250

Results

CTR 1.5x higher then regular static banner.
Engagement 10x higher than static formats.
Strong CTA interaction, clearly reflecting users’ high interest, curiosity, and willingness to explore more.

The interactive execution proved highly effective in catching attention and driving deep user engagement, ultimately reinforcing the strong impact and persuasive power of motion-based digital storytelling in modern advertising.

10x more

Engagement*

1.5x more

CTR*

*comparing with previous campaigns

Carousel 300×600

Hot Spots 300×600

Carousel 320×480

Hot Spots 320×480

Carousel 300×250

Hot Spots 300×250

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The post Toyota Land Cruiser appeared first on Somplo.

Metro

Denis L — Fri, 17 May 2024 14:06:03 +0000

Metro Valentine’s Campaign – Attracted Attention and Delivered 5x CTR and 16x Engagement

Background

Metro is one of the leading supermarket chains in Ukraine, recognized for its extensive product range and regular themed promotions. Ahead of St. Valentine’s Day, the brand aimed to inspire shoppers to explore its holiday catalog filled with gifts, food, and festive essentials. The goal was to create a visually appealing experience that would not only promote discounts but also bring a warm, celebratory feeling to the digital space.

Challenge

Before Valentine’s Day, nearly every retailer communicates similar messages: new products, seasonal offers, and special discounts. The challenge was to help Metro stand out among other supermarket chains by presenting its catalog in a way that looked fresh, emotional, and easy to browse, while maintaining brand consistency and product clarity.

Solution

Dentsu Ukraine, utilizing the Somplo platform, developed two interactive formats: Cube Parallax (300×250) and Carousel Coverflow (Mweb Big), both aligned with Metro’s brand and Valentine’s theme.

In the Cube Parallax, the front cube displayed a rotating carousel of products from various categories, including chocolates and snacks, cookware, and seafood – each showing the discounted price alongside the original. The background cube featured bright raspberries that visually reinforced the festive, romantic tone and added depth to the creative.
The Carousel Coverflow format, adapted for the Mweb Big size, showcased three products on the screen simultaneously: one in the center and two slightly shifted on the sides. This component enabled users to navigate Metro’s catalog seamlessly, exploring multiple items intuitively and engagingly. The berry background visually connected both creatives, keeping the overall design consistent and full of Valentine’s energy.

300×250

Interstitial

Results

The campaign achieved the following results:

CTR 5X higher compared to static banners.
Engagement 16X higher compared to static banners.

By using these engaging interactive formats, Metro was able to present its catalog with fresh and emotional appeal. This approach elevated a simple retail promotion into an exhilarating seasonal experience, showcasing the power of innovative marketing strategies.

16x more

Engagement*

5x more

CTR*

*comparing with previous campaigns

300×250

Interstitial

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The post Metro appeared first on Somplo.

Hellmann’s

Denis L — Fri, 12 Apr 2024 09:12:51 +0000

How Hellmann’s Achieved 33x Engagement and 6x Higher CTR with Somplo’s Flip Parallax with Videobox

Background

Helmann’s, part of the Unilever group, is one of the world’s most recognized food brands, known for its high-quality mayonnaise. For the Spanish market, the campaign aimed to refresh consumers’ perceptions of the product – presenting it as something inspiring, modern, and central to delicious, everyday meals. The objective was to engage users through interaction, not just visual appeal.

Challenge

In the competitive food and grocery category, it’s challenging to stand out using static creatives that all look similar and rely on the same product shots. Helmann’s needed a digital format that could go beyond simple visuals and actually invite users to interact. The goal was to transform a routine product, such as mayonnaise, into an engaging experience that sparked curiosity and emotional connection.

Solution

The campaign used VideoBox + Flip Parallax, combining video content with interactive motion to increase engagement:

VideoBox – displayed the main video, which attracted user attention and encouraged interaction through play/pause and mute/unmute buttons, showing a clear level of engagement.
Flip Parallax – presented the mayonnaise with a subtle 3D-like flipping effect, creating a visually appealing and dynamic experience.
Background texture – underneath the Flip Parallax, users could see the mayonnaise texture, which added a tactile, sensory vibe to the creative and emphasized the product’s quality.

This setup made the banner feel both interactive and appetizing, breaking the typical “static ad” perception.

300×600

Results

The campaign achieved outstanding interaction metrics with:

CTR 6x higher
Engagement 33x higher compared to standard static banners.

The results clearly show how the mix of video and interactive parallax components can transform a simple product message into an engaging digital experience.

33x more

Engagement*

6x more

CTR*

*comparing with previous campaigns

300×600 – Page 1

300×600 – Page 2

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CONTACT US

Curious to figure if our solution fit your needs? 

Book us for a quick 20-minute session, and we can figure that out together.

The post Hellmann’s appeared first on Somplo.