Golden Rama’s Multi-Format Campaign Delivers 5x Higher CTR and Boosts Engagement Across Indonesia’s Travel Market

Background

Golden Rama is a renowned Indonesian travel agency offering dynamic holiday packages and corporate travel solutions since 1971.

Challenge

Facing intense competition in Indonesia’s travel market, Golden Rama sought a fresh, digital-first approach to stand out, capture attention, and engage audiences more effectively. The campaign aimed to inspire potential travelers through visually rich, interactive formats that could cut through the crowded advertising landscape and spark genuine interest in the brand’s travel offerings.

Solution

Moyo Tech developed a solution that matched Golden Rama’s initial campaign goals, choosing a mix of interactive card swipe, carousel, and depth card formats. These dynamic ad units encouraged users to actively explore travel offers through immersive storytelling and simple navigation.

The creative assets focused on strong visuals and clear calls-to-action. The combination of swipeable cards and rich carousel content allowed potential customers to discover multiple destinations and offers seamlessly, generating curiosity and excitement.

This multi-format strategy stood out in digital channels, helping shift user behavior from passive viewing to active engagement.

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Results

The campaign delivered an impressive CTR approximately ×5 higher than typical static banners in the region, and an ETR about ×4 above average.

This strong performance highlighted the effectiveness of interactive formats in driving interest and engagement in Indonesia’s competitive digital landscape, increasing Golden Rama’s brand visibility and strengthening its connection with the audience.