Superbet, launched an awareness campaign to draw attention to the Conference League championship and drive users to their website. In this innovative campaign, Superbet created rich media banners for programmatic and direct campaigns, showing dynamic odds sourced directly from Superbet’s API. The banners combined engageable elements such as 50:50 with the T-shirts of the teams and dynamic content. The banners were split into 2 modes, pre-match and live match. Within the pre-match, the banner included the different teams playing and the odds to win by Superbet API. In the live mode, the banner showed a real-time score of the match.