Prefeitura de Pelotas BRAZIL

Prefeitura de Pelotas launched a display campaign to bring awareness to the updated 2024 IPTU. The Prefeitura chose to run with a rich media banner with an interesting use of 50:50 format to create a switch effect. When users engage by pulling the lever to activate the Pelotas malhor, the banner shifts to the second page, displaying essential service details.

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