Giorgio Armani aimed to boost awareness of their new perfume, “Acqua di Gio,” now available in the stores. Together with Zenith, Giorgio Armani launched rich media banners in various sizes, featuring a Scratch template with an additional animated water droplet layer to enhance the product’s appeal without interrupting interaction. The top layer of these banners presents misted glass, and the Gesture component prompts users to scratch it away after that the main product is revealed.
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