As part of the launch of new froop shake flavors in the Israeli market, Muller brand decided to raise product awareness by launching bright and eye-catching rich media creatives in collaboration with Somplo. The Custom RichSlide “catch the fruit for your froop” game in the full-screen interstitial emphasized the content and design of the yogurt pack. In addition to this was launched RichSlide 50:50 format in which users can take a closer look and choose a preferred shake.
