Israel Discount Bank brings up the importance of investing the right way. First, full-screen creative brings up parallel through an easy, fun game where you must put puzzles in the right places. Once completed, the second page reveals the primary message, “Investing is not a game,” followed by a call-to-action button. The second rich media banner conveys the main message, “Don’t listen to randoms who tell you how to invest,” demonstrated in the 50:50 component with the presenter overhearing.
