For launching its limited-time 20% discount offer for all the sparkling champaign flavors to celebrate the new year, Artwinery collaborates with Somplo to use a combination of unusual but fascinating rich media formats. 50:50 shows an attractive contrast of the Artwinery champagne with the product label on the bottle and when the label peels off to reveal the new year message. While the in-banner video with a call to action button and carousel fade effect of the different champagne bottles highlight the campaign message.