A unique and interactive solution, perfectly aligned with the clients’ objectives, was designed for the Walt campaign. The campaign featured rich media Interstitial creative, where the first page showcased a comprehensive list of essential grocery items, with conveniently placed check boxes for each completed task. However, the real surprise was hidden beneath a top layer that could be revealed by a simple scratch, unveiling a second page. Here, Wolt’s branding cart filled with the products from the list could be seen alongside the catchy tagline, “Now you can do shopping with Wolt speed” and a strategically placed CTA button to open the Wolt app.
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