The T-mobility ran an awareness display campaign to announce special news to the users that integrated public transport tickets will only be available in the T-mobility system from now on. Launching rich media banners in DV360 DSP in various sizes, T-mobility chose to run 3 different combinations of formats. The first mix is VideoBox with an entertaining 50:50 format, showcasing the green light for the transfer to their system. The second format is Cube Parallax with eye-catchy transition between slides. The third format is VideoBox combined with the Flip Parallax component. Video is inserted in the middle of the interactive format, creating a unique satisfying experience for the user.
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