Superbet introduced a unique campaign with betting opportunities for special events focused on the UEFA championship. The banner presents the betting option, such as “Who will score more goals?” or “Which team will win the league?” along with player/team names and live odds fetched directly from the Superbet’s site via API. Within the creative, users can view the betslip bar, which displays the bet amount and the potential winnings that were real-time calculated. As users drag the betslip bar, they experience the engagement of betting even before visiting the site, with the winning amount calculated right in the banner with the current dynamic odds from Superbet’s site.
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