For its Polo Color Spring 2022 collection, Ralph Lauren Japan chose the highly interactive rich media formats to showcase its bright spring polo collections. The Card Deck format was inspired by the client’s landing page effect and allows users to flip through the shirt colors in a playful style. Carousel presents a colorful list of polos that slides automatically or by user interaction and also changes the creative’s background color according to the color of the shirt on display. And 50:50 shows a contrast between boring colorless shirts and colorful ones.
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