In collaboration with Mako, Israel’s famous singing content TV show Next Star launched a rich media campaign with VideoBox and an unusual custom background. The idea was to promote the show using a famous person’s family name to attract viewers’ attention. The in-banner video showcases an intriguing video of the famous person and the judges for the night to create suspense that will attract viewers’ attention. The custom background reveals the message of the creative and gives more details about the show time.
