Loreal uses the RichSlide 50:50 format to reveal the before and after beneficial effects of using its hyaluronic products for hair repairs. The 50:50 format showcases the condition of the hair before applying the product and the better state of the hair after applying the product – softer, more brilliant, and more alive. A call to action button leads users to the purchase page, emphasizing that users can buy from the starting price.
