As a significant extension of the summer campaign, Ralph Lauren started a new autumn one. Bright, interactive rich media creatives allow looking at products from a different angle. In Flip Parallax creatives, there are two suits with zoomed perspective showing out texture and fabric. A combination of Cube and 50:50 components lets you play with the contrast that 50:50 gives on a couple of outfits in a row. And the combination of in-banner video and custom animated background won’t let you pass by.
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