Nestle was running a display campaign to promote their pet food product, Felix, with the goal of enhancing awareness about their variety of feeds and boosting online sales. In this effort, the client has chosen to launch a banner game named “Catch Falling Objects” using rich media creatives of various sizes. The game started with an introduction on the first page, followed by the objective of catching various types of pet food on a cat’s plate. Upon completing the plate, the third page displayed the campaign’s main message along with a call-to-action button.
