Elizabeth Arden launched a display campaign which led to an informative article on Hola site and presented a new cosmetic jewel, Highly Effective Renewal Cream with Retinol. The Elizabeth Arden and Hola teams created 2 engaging formats – 50:50 and Flip Parallax. The 50:50 contains product benefits on one side and Product with a primary message on the other. The Flip Parallax component contains the primary message on the first page, and with a simple hover/swipe, the product is revealed on the other side.
