Cantareira is actively influencing users’ decisions when it comes to choosing a shopping mall for their upcoming gift shopping. In collaboration with the N Bids agency, Cantareira has opted for interactive rich media banners, available in various sizes. Some of these creatives feature an engaging 50:50 format, which, when interacted with, leads to a second page displaying the primary message. Meanwhile, another set of banners incorporates an animated wheel of fortune that users can spin to discover announcements about mall gifts.