How Essity Boosted Engagement with Somplo’s Videobox Swipe Format in Ukraine
Background
Zenith Ukraine partnered with Essity to promote its Zewa brand in a campaign that aimed to connect with digital-savvy consumers through innovative, high-impact creatives.
Challenge
The campaign needed to break through a saturated digital environment with a format that could tell a brand story and encourage active user interaction, while aligning with Zewa’s forward-thinking positioning.
Solution
Zenith and Essity chose Somplo’s Videobox Swipe format, which combines video storytelling with an intuitive swipe mechanic. This interactive unit allowed users to engage with multiple branded messages in a single creative flow.
Results
The campaign outperformed typical display formats:
- Engagement was nearly 3x higher than the average for standard banners.
- CTR exceeded typical benchmarks for CPG campaigns in the region.
This strong performance illustrates how innovative interactive video formats can elevate brand presence and connect meaningfully with modern audiences.
4x more
Engagement*
5x more
CTR*
*comparing with previous campaigns
300×600
300×250
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