How Toyota Achieved 10x More Engagement and 1.5x Higher CTR with Somplo
Background
Toyota Motor Corporation is one of the world’s leading car manufacturers, known for building reliable, high-quality vehicles. Among its most iconic models is the Land Cruiser—trusted for over 60 years for its durability and performance. With a strong legacy and global presence, Toyota continues to innovate while staying true to its core values.
Challenge
To support the launch of the new Land Cruiser, Toyota wanted to boost visibility and spark deeper engagement with potential buyers. The challenge was to create a campaign that not only highlighted the vehicle’s features but also delivered an interactive experience that matched the innovation and excitement behind the legendary model.
Solution
In partnership with Dentsu, Toyota launched a rich media campaign using Somplo’s formats:
- Cube Format: An interactive 3D cube allowing users to rotate and explore different configurations of the Land Cruiser.
- Hot Spots: Clickable points that revealed detailed insights about specific car features.
- Animated CTA and Gesture Component: Enhanced user experience and drove action.
Results
Carousel 300×600
Hot Spot 300×600
Carousel 320×480
Hot Spot 320×480
Carousel 300×250
Hot Spot 300×250
10x more
Engagement*
1.5x more
CTR*
*comparing with previous campaigns
- 10x more engagement with the Cube format
- 1.5x higher CTR from the Hot Spots
- Strong CTA interaction, reflecting users’ high interest and curiosity
This campaign proved the power of rich media in driving stronger engagement and deeper consumer connection.
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