How Metro Achieved 16x Engagement and 5x Higher CTR with Real-Time Carousel Updates
Background
Metro, a global retail and wholesale leader, is committed to delivering value with exclusive, timely offers across 20+ countries.
Challenge
Metro needed to keep promotional content fresh, quickly respond to market trends, and reduce the time spent on manual updates — all while boosting engagement and traffic.
Solution
In partnership with Somplo, Metro launched an interactive campaign featuring:
- Real-Time Updates: Instantly refreshed banners with the latest offers, keeping content relevant and reducing resource demands.
- Interactive Carousel: Multiple slides with special promotions, swipe navigation, and direct links to product landing pages for a seamless shopping experience.
Results
Interstitial
300×250
10x more
Engagement*
1.5x more
CTR*
*comparing with previous campaigns
- 10x more engagement with the Cube format
- 1.5x higher CTR from the Hot Spots
- Strong CTA interaction, reflecting users’ high interest and curiosity
This campaign proved the power of rich media in driving stronger engagement and deeper consumer connection.
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