How Hellmann’s Achieved 33x Engagement and 6x Higher CTR with Somplo’s Flip Parallax with Videobox
Background
Hellmann’s, a leader in condiments, set out to reposition its mayonnaise as a versatile, inspiring ingredient for creative cooking.
Challenge
The brand needed to capture attention in a crowded digital space, highlight mayonnaise as a hero ingredient, and drive traffic to recipe content.
Solution
In partnership with ¡HOLA!, Hellmann’s launched a rich media campaign using Somplo’s Flip Parallax Videobox format:
- Flip Parallax Videobox: Combined engaging in-banner video with an interactive 3D parallax effect, showcasing creative recipe ideas.
- Landing Page Integration: Drove users to a custom page with step-by-step recipes featuring Hellmann’s mayonnaise.
Interactive CTAs: Encouraged users to unmute, replay, and explore the video and parallax components.
Results
- 33x higher engagement.
- 6x higher CTR.
Heat map analysis showed strong interaction with both the video and the Flip Parallax feature.
33x more
Engagement*
6x more
CTR*
*comparing with previous campaigns
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