Bonduelle - Somplo Case Study

How Bonduelle Achieved Higher Engagement Using Somplo’s Carousel and Depth Card Formats

Background

Bonduelle is a global leader in plant-based foods, renowned for its commitment to offering high-quality, sustainably-sourced vegetables, with products available in over 100 countries.  

Driven by a mission to “inspire the transition toward plant-based food to contribute to people’s well-being,” Bonduelle continually seeks innovative ways to connect with consumers and promote its product offerings.

Challenge

Driven by its mission to “inspire the transition toward plant-based food to contribute to people’s well-being”, Bonduelle continually seeks innovative ways to connect with consumers and promote its diverse product offerings. The challenge was to create a campaign that not only increased brand visibility but also actively engaged consumers, encouraging them to incorporate Bonduelle products into their daily diets.

Solution

In collaboration with media agency GroupM, Bonduelle launched a dynamic rich media campaign to promote its popular line of canned vegetables. The campaign focused on:

Showcasing product versatility;
Increasing brand recognition;
Inspiring consumers to incorporate Bonduelle products into daily meals;

To achieve this, the campaign used Somplo’s interactive formats:

Carousel Format: A swipeable gallery showcasing multiple canned products in one ad.
Depth Card Format:
A 3D effect that made the creatives visually striking and more engaging.
Animated CTA Button: Encouraged users to explore product details, driving stronger interaction

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Results

The campaign’s interactive features drove impressive results:

19x higher engagement with users actively exploring the Carousel.
3x higher CTR thanks to the animated CTA button capturing attention.

This rich media approach helped Bonduelle boost brand visibility, spark consumer interest, and achieve far stronger engagement than traditional ad formats — proving the power of Somplo’s creative.