Bonduelle is a global leader in plant-based foods, renowned for its commitment to offering high-quality, sustainably-sourced vegetables, with products available in over 100 countries.
Driven by a mission to “inspire the transition toward plant-based food to contribute to people’s well-being,” Bonduelle continually seeks innovative ways to connect with consumers and promote its product offerings.
In collaboration with media agency GroupM, Bonduelle team decided to launch a rich media campaign to highlight its popular line of canned vegetables.
The campaign’s primary goals were to showcase the versatility of its products, encourage brand recognition, and inspire consumers to integrate Bonduelle vegetables into their daily diets.
The campaign leveraged Somplo’s Carousel and Depth Card format to create a unique interactive experience that would captivate users and communicate Bonduelle’s brand message.
The Carousel component enabled to highlight a variety of its canned products in a swipeable gallery, giving users a quick and engaging way to explore multiple items within a single ad.
The Depth Card adding a visually appealing 3d effect of depth that enhanced user interaction and made the creative stand out.
An animated CTA button invited users to learn more about each product.
19x more
Engagement*
3x more
CTR*
*comparing with previous campaigns
*comparing with previous campaigns
300×600
300×300
300×250
160×600
480×300
The campaign’s interactive features resonated well with the audience, as demonstrated by heat map data. Users engaged actively with the Carousel component, especially with the arrows that allowed them to switch between products, indicating strong interest in exploring Bonduelle’s range.
The animated CTA button also drove high engagement, capturing user attention and encouraging further interaction. Through this rich media approach, Bonduelle successfully achieved its campaign goals, increasing brand visibility, inspiring product interest, and deepening consumer engagement.
This interactive approach proved highly effective, significantly increasing engagement and CTR compared to traditional ad formats.
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