Toyota Land Cruiser - Somplo Case Study

How Toyota Achieved 10x More Engagement and 1.5x Higher CTR with Somplo

Background

Toyota Motor Corporation is one of the world’s leading car manufacturers, known for building reliable, high-quality vehicles. Among its most iconic models is the Land Cruiser—trusted for over 60 years for its durability and performance. With a strong legacy and global presence, Toyota continues to innovate while staying true to its core values.

Challenge

To support the launch of the new Land Cruiser, Toyota wanted to boost visibility and spark deeper engagement with potential buyers. The challenge was to create a campaign that not only highlighted the vehicle’s features but also delivered an interactive experience that matched the innovation and excitement behind the legendary model.

Solution

To bring this idea to life, Dentsu Ukraine partnered with Somplo to implement two interactive formats Carousel Cube and Hot Spot.

The Carousel Cube showcased three Land Cruiser 300 versions: Premium, Prestige, and Sport, allowing users to explore each model in a smooth, animated rotation.
The Hot Spot format complemented this experience, allowing users to click through different elements that highlighted the model’s design, comfort, and driving advantages.
Gesture Component: Enhanced user experience and drove action.

This combination created an engaging, visually rich journey that reflected Toyota’s refined aesthetics and innovative mindset.

Carousel 300×600

Hot Spots 300×600

Carousel 320×480

Hot Spots 320×480

Carousel 300×250

Hot Spots 300×250

Results

CTR 1.5x higher then regular static banner.
Engagement 10x higher than static formats.
Strong CTA interaction, clearly reflecting users’ high interest, curiosity, and willingness to explore more.

The interactive execution proved highly effective in catching attention and driving deep user engagement, ultimately reinforcing the strong impact and persuasive power of motion-based digital storytelling in modern advertising.