Metro - Somplo Case Study

Metro Valentine’s Campaign – Attracted Attention and Delivered 5x CTR and 16x Engagement

Background

Metro is one of the leading supermarket chains in Ukraine, recognized for its extensive product range and regular themed promotions. Ahead of St. Valentine’s Day, the brand aimed to inspire shoppers to explore its holiday catalog filled with gifts, food, and festive essentials. The goal was to create a visually appealing experience that would not only promote discounts but also bring a warm, celebratory feeling to the digital space.

Challenge

Before Valentine’s Day, nearly every retailer communicates similar messages: new products, seasonal offers, and special discounts. The challenge was to help Metro stand out among other supermarket chains by presenting its catalog in a way that looked fresh, emotional, and easy to browse, while maintaining brand consistency and product clarity.

Solution

Dentsu Ukraine, utilizing the Somplo platform, developed two interactive formats: Cube Parallax (300×250) and Carousel Coverflow (Mweb Big), both aligned with Metro’s brand and Valentine’s theme.

In the Cube Parallax, the front cube displayed a rotating carousel of products from various categories, including chocolates and snacks, cookware, and seafood – each showing the discounted price alongside the original. The background cube featured bright raspberries that visually reinforced the festive, romantic tone and added depth to the creative.
The Carousel Coverflow format, adapted for the Mweb Big size, showcased three products on the screen simultaneously: one in the center and two slightly shifted on the sides. This component enabled users to navigate Metro’s catalog seamlessly, exploring multiple items intuitively and engagingly. The berry background visually connected both creatives, keeping the overall design consistent and full of Valentine’s energy.

300×250

Interstitial

Results

The campaign achieved the following results:

CTR 5X higher compared to static banners.
Engagement 16X higher compared to static banners.

By using these engaging interactive formats, Metro was able to present its catalog with fresh and emotional appeal. This approach elevated a simple retail promotion into an exhilarating seasonal experience, showcasing the power of innovative marketing strategies.