Hellmann's - Somplo Case Study

How Hellmann’s Achieved 33x Engagement and 6x Higher CTR with Somplo’s Flip Parallax with Videobox

Background

Helmann’s, part of the Unilever group, is one of the world’s most recognized food brands, known for its high-quality mayonnaise. For the Spanish market, the campaign aimed to refresh consumers’ perceptions of the product – presenting it as something inspiring, modern, and central to delicious, everyday meals. The objective was to engage users through interaction, not just visual appeal.

Challenge

In the competitive food and grocery category, it’s challenging to stand out using static creatives that all look similar and rely on the same product shots. Helmann’s needed a digital format that could go beyond simple visuals and actually invite users to interact. The goal was to transform a routine product, such as mayonnaise, into an engaging experience that sparked curiosity and emotional connection.

Solution

The campaign used VideoBox + Flip Parallax, combining video content with interactive motion to increase engagement:

VideoBox – displayed the main video, which attracted user attention and encouraged interaction through play/pause and mute/unmute buttons, showing a clear level of engagement.
Flip Parallax – presented the mayonnaise with a subtle 3D-like flipping effect, creating a visually appealing and dynamic experience.
Background texture – underneath the Flip Parallax, users could see the mayonnaise texture, which added a tactile, sensory vibe to the creative and emphasized the product’s quality.

This setup made the banner feel both interactive and appetizing, breaking the typical “static ad” perception.

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Results

The campaign achieved outstanding interaction metrics with:

CTR 6x higher
Engagement 33x higher compared to standard static banners.

The results clearly show how the mix of video and interactive parallax components can transform a simple product message into an engaging digital experience.