Stella Artois - Somplo Case Study

How Starcom Ukraine & Stella Artois transferred a video from attention to action using Somplo’s In-stream format

Background

Stella Artois is a globally recognized beer brand with a long heritage and strong presence across international markets. Known for its premium image and consistent quality, the brand continues to build memorable campaigns that connect with consumers during key seasonal moments like Christmas.

Challenge

To stand out during the busy holiday period, Stella Artois aimed to improve its high-performing standard video ads. The challenge was to broaden the media mix by adding an interactive layer. By moving beyond a traditional “watch-only” ad, the brand aimed to turn attention into measurable interaction, giving users a seamless way to engage with the product lineup.

Solution

Starcom Ukraine and Stella Artois partnered with Somplo, used the In-Stream Carousel Cube format to enhance their campaign with interactive elements on top of the in-stream placement. This allowed the campaign to move beyond passive viewing and invite users to engage directly within the ad.

The interactive Carousel Cube format was integrated above the video, requiring only minimal assets such as product images and background visuals. This made the setup simple while still delivering a visually rich experience.

Users could interact with the carousel by navigating between products using arrows, as well as engage with the CTA button, creating multiple interaction points within one creative.

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Results

In this campaign, our client used both standard in-stream and interactive in-stream formats. Both formats delivered full product information in a clear way, while the interactive in-stream enhanced the standard approach.

Heatmap data confirmed these interactions, showing strong user activity within the creative.

This proves that adding an interactive layer to in-stream video can significantly improve engagement and overall campaign effectiveness.